The Secret Potion of SEO: Dos and Don’ts of Writing SEO Press Releases
Since I work for a Search Engine Marketing Company , people are always asking me what it takes to get a website ranking on Google. A successful SEO campaign is not made up of one or two things. I like to look at it like a chemistry project where different elements are added together at certain times, in various quantities in order to create the secret SEO potion. Press releases are an important ingredient to add to the mix because they can help you build high quality backlinks from reputable news websites and blogs and potentially help you gain media coverage. Here are some dos and don’ts about how to write press releases for SEO purposes: Creating Story ideas Don't send out a press release if you don't have anything to announce. It sounds simple enough but so many times, SEO campaigns follow time guidelines and send out releases that aren’t timely, news worthy or high-quality. This will actually work against your campaign. Creating an idea for a great ...