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The Secret Potion of SEO: Dos and Don’ts of Writing SEO Press Releases

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Since I work for a Search Engine Marketing Company , people are always asking me what it takes to get a website ranking on Google. A successful SEO campaign is not made up of one or two things. I like to look at it like a chemistry project where different elements are added together at certain times, in various quantities in order to create the secret SEO potion. Press releases are an important ingredient to add to the mix because they can help you build high quality backlinks from reputable news websites and blogs and potentially help you gain media coverage. Here are some dos and don’ts about how to write press releases for SEO purposes: Creating Story ideas Don't send out a press release if you don't have anything to announce. It sounds simple enough but so many times, SEO campaigns follow time guidelines and send out releases that aren’t timely, news worthy or high-quality. This will actually work against your campaign. Creating an idea for a great ...
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Importance of Context in Translation

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     A  language is way to see and understand the world. It is the vehicle of  our ideas, thoughts and perspectives of our world. However since human  being is essentially a social animal we perpetually interact with our  environment. This interaction with environment is a factor of time and  space. When and where we are interacting determines what actually we are  meaning. For example ‘March’ is an act as well as month. The meaning  depends on when, where and how. Translation  is understood as an act of carrying the meaning of a text from one  language to another. This process involves interpretation of meaning of  the source text and producing the same meaning in another language. Text  however cannot exist out of context. By context what is meant is the  entire environment in which the word or sentence is expressed or stated.  So a translator has to go into the background of the...
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Why Translation is Important In A World Where English is Everywhere

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In a world where English is everywhere, is translation still important? Is it even necessary? English is the third most widely-spoken language in terms of native  speakers, of which it has at least 330 million. But if you count the  people who speak it as a second language, it’s the most popular language  in the world. So, why is translation so important? Here are 5 reasons  why translation is important and will remain so, despite the growing  ubiquity of English. Translation is Important Because Not Everyone Speaks English Sure, English is the most commonly spoken language. But that doesn’t mean you can overlook all the people who don’t speak it! Even England is home to significant populations of foreign and minority language speakers.  And just because a person can speak some English, that doesn’t mean  they can speak it well enough to cope in all situations. For example, a  2012 survey from the European Commission...
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Your 2018 Content Strategy Planning Guide

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In 2014, content marketing generated more than 144 billion dollars in revenue, with projections at over 300 billion in 2019. With built-in ad blockers and the tendency of readers to ignore ads all together, both in search and on individual pages, it’s no surprise that content marketing is so popular. But it’s easy to become disillusioned.  Creating content that gets attention is more difficult than it seems,  and companies often find the process takes more knowledge and resources  than planned. That’s why we’ve put together this handy guide to  help you get the most out of your 2018 content strategy. Check out the  following tips. 1. Write It Down The biggest problem with  content marketing is that most marketers report they don’t have a  written plan. And since only 28 percent of marketers are confident in  their plan, the lack of a written strategy likely plays a big part. So  before you start, break out your lapto...
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What is Native Advertising?

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As content marketers, we struggle daily with the public’s ever  growing ability to ignore our brilliant creations. With the average CTR  now at a teeny tiny 0.1%, according to DoubleClick research, the impetus  to come up with something new is dire. Then up pops native advertising  and suddenly response to content is improving. The chances are  quite high that you’ve already been exposed to native advertising, but  you might not have recognized it for what it is. Defining Native Advertising Small Biz Trends  defines native advertising as online advertising that mimics the form  and function of the platform where the ad appears. It blends in with the  content around it because it is formatted to appear that way. Even  though the native ad is labeled as ‘sponsored’ or ‘branded’ it fits  seamlessly into its surroundings, deflecting the negativity most readers  feel about advertising. Native advertisi...
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How a Content Writing Service Can Enhance Your Online Reputation

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re you choose a restaurant for dinner, what do you do? You look at customer reviews. Before you find a mechanic to fix your car, what do you do? You scroll through the customer ratings. Every  day, people scour the Internet for information about professionals,  businesses, nonprofits, and more. Everything they find online helps them  to form an opinion about that company or individual. Should they choose  to do business with this entity, their experience with the brand also  adds to their overall opinion. When customers share these opinions  online, this, in turn, has a direct effect on the company’s and brand’s  reputation. From your own branded content to the conversations  customers are having online, all activity about your business combines  to create your online reputation. For some businesses, an online  reputation is riddled with 1-star reviews and customer complaints on  social media. On the other hand,...
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The Keys to Sales: Are You Targeting the Right Keywords?

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One of the ctones of effective content is that it’s helpful,  entertaining, timely, or some combination of the three. But what’s also  important is that it draws the exact kind of traffic you’re striving for  by targeting the right keywords. With so many words in so many  languages, plus regional dialects and slang, how do you know which  keywords to target? Where do you begin? The Keywords You Want vs. The Keywords People Actually Use One  of the foremost challenges that marketers and site owners face in  driving traffic to websites is choosing the right keywords to target.  Often, they focus on they keywords that are easiest to work with as  opposed to what people are actually searching for. What intuitively  sounds like a focus keyword can actually wind up having less than  optimal search volume, or be a search term that makes sense to you but  isn’t actually being searched for. Generally ...
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